BUT WHY - vol. 1
BUT WHY?
Why You Need to Stop Sleeping on Photo & Video Campaigns
Look, we get it. Budgets are tight, trends move fast, and social media makes it feel like you need to post something every five minutes just to stay relevant. But let’s be real—slapping together last-minute content isn’t a strategy. It’s survival mode.
If you want to actually stand out, stop scrambling and start investing in campaigns that work for you. Not just a one-off post. Not just a “content day.” We’re talking full-fledged, strategic, knock-their-socks-off visuals that build your brand into something people can’t ignore.
Need proof? Let’s break it down.
1. People Remember What They See
Words? Forgettable. Photos and videos? Unskippable.
• 90% of marketers say video increases brand awareness. (WebFX)
• Images are processed 60,000x faster in the brain than text. Let that sink in. (Thermopylae Sciences + Technology)
Translation? If your brand isn’t visually distinct, you’re forgettable.
2. More Shares, More Reach, More Sales
• Posts with videos get 1,200% more shares than text and images combined. (WebFX)
• 87% of marketers say video content directly increases sales. (Vidico)
• Add a video to your landing page? Watch conversions jump by 80%. (Sagapixel)
Stop blending in with static, stock-image energy. If you want people to pay attention (and actually buy from you), invest in visuals that make an impact.
3. your Customers Want Video—Like, a Lot
• 87% of consumers say a brand video has convinced them to buy something. (Forbes)
• 44% prefer watching a video over reading about a product. (Idomoo)
People aren’t here to read about what makes you great. They want to see it. So show them.
4. The Market’s Already Moving—Are You?
• 91% of businesses use video as a marketing tool. (Vidico)
• 93% of marketers say video gives them a positive ROI. (Wyzowl)
If you’re not putting real effort into photo and video, you’re already behind. The brands that own their space are the ones that show up visually strong, strategically bold, and undeniably memorable.
SO, WHAT NOW?
You can either keep playing catch-up, or you can get ahead—with a campaign that actually works. One that gives you months of content instead of scrambling for something to post every damn day.
This isn’t about throwing money at a problem—it’s about making an investment that pays off. Because when you stop thinking in posts and start thinking in campaigns, your brand doesn’t just exist.
It takes over.