mac daddy brand guide

brand guidelines. 

brand identity. 

brand style guide. 

brand bible. 

the mac daddy brand guide.

Brand guidelines dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. When it comes to building a memorable brand, it’s all about consistency; like when you’re shopping for your favorite jeans or coffee at the store - you want to be able to spot them from a mile away.

How it works

Phases of the mac daddy broken down into deliverables

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and most importantly – trust.

phase 1: branding

  • kickoff interview
    audit exploration of industry
    dream big touch-points
    3 live workshops

phase 2: development

  • strategy purpose (mission + vision)

    voice pillars

    key messages

    brand story

    personal vocabulary

    visual identity

phase 3: design ideation

  • social media

    develop messaging

    campaign

    web user experience

    preparing for the launch campaign

phase 4: alignment + launch

  • the reveal party

    We believe it’s important for the whole team to not only be aligned with the brand strategy, but to understand it. That is why we throw THE REVEAL PARTY. Everyone is invited. Activities to include; how to use the new assets, conversations on how and why we got to where we did, and ultimately how we are going to build the future together.

same signature phases

in half the time

Peep the Ultimate brand bundle for our condensed experience

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