CASE STUDY: WOTHS - a nourished digital experience
client: walk on the healthy side
industry: health and wellness
project: digital
Walking on the creative side, together
with enc by her side, lindsay hunt embarked on a transformative journey to breathe new life into walk on the healthy side, your nutritionist and mindset coach wrapped in one. our creative collaboration was driven by a shared vision: to create a digital experience that not only informs but also nourishes the mind, body, and soul.
through thoughtful design and strategic storytelling, we crafted an identity that transcends the traditional boundaries of wellness aimed to spark transformation in digital sphere.
every aspect of the brand—from the vibrant imagery to the engaging content—was meticulously curated to inspire and uplift our audience as they navigate their wellness journey through a curated youtube channel, results-driven courses and informative social media experiences.
together, we've cultivated an environment, both physical and digital, that fosters growth, encourages exploration, and empowers individuals to embrace a healthier, more fulfilling lifestyle. welcome to a digital brand experience that's not just about health—it's about thriving.
clean slate. new era of digital wellness
what is woths? well it’s walk on the healthy side, silly.
secondary marks and acronyms offer versatility as well as a little punch in personality for marketing materials; creating memorable shorthand for your audience.
this level of flexibility, allows woths to maintain a consistent identity across various platforms and applications.
“ENC has given life to everyone of my business ideas (and i have plenty). as a solopreneur, i am beyond grateful to now be backed by the team of powerhouse woman that is enc. i now have access to multiple brilliant brains which has up leveled my brand and scaled my business to new heights. i feel deeply supported by everyone on the team and look forward to my meetings/shoots with all the gals. it’s the perfect blend of laughter/fun + get sh*t done. i couldn’t recommend them enough!”
The Right Recipe for a Healthy Digital Experience
the web experience at walk on the healthy side is designed to inspire and guide you on your wellness journey. from the moment you land on the site, you’re greeted with vibrant, uplifting visuals and an intuitive navigation that makes exploring easy and enjoyable.
the clean, modern design reflects the brand’s commitment to health and wellness, offering a wealth of resources, tips, and products to support a healthy lifestyle. with user-friendly features and engaging content, walk on the healthy side ensures that every visit leaves you feeling motivated and empowered to embrace a healthier, happier you.
the primary goal of the site to make sure visitors not only engage, but sign up for one of lindsay’s courses. with well-crafted copy and clear calls to action, the launch of digital courses is set up for success.
the design of walk on the healthy side's website successfully transformed it into a powerful platform for wellness education and engagement. by combining visually appealing design, comprehensive resources, and effective calls to action, the site not only captivates visitors but also converted them into participants in woth’s transformative digital courses.
Taking a Bite Out of the Visuals
it's not just about green smoothies and intense gym sessions. woths embraces holistic habits—goal setting, custom nutrition plans, healing protocols, mindset work, behavior change, life coaching, unlimited support, and accountability.
for our visuals, we aimed to reflect the balance of real-life experiences with honest habit formation that feels achievable. by incorporating vibrant, authentic imagery that resonates with visitors, woths effectively communicates its dedication to health and wellness, inspiring individuals to adopt a healthier lifestyle.
healthy online habits: digital ad strategy
launching digital ads for woths came at a pivotal time in the course launches as well. the ultimate goal was to build out the lose it program while also educating users on the plethora of material available to them through the woths website.
in general, digital ads are vital for any digital service or product company. for walk on the healthy side, we were able to target our outreach to interested audiences. these ads are flexible, allowing real-time adjustments based on performance metrics, ensuring optimized results.
additionally, they provide valuable insights into audience behavior, empowering informed decision-making and personalized content delivery for enhanced engagement and conversions.
click like and subscribe to woths
woths lives beyond the website, they are showing up on youtube and on instagram in very intentional ways. the introduction of the worths youtube channel has proven to be a valuable asset in driving customer growth and increasing brand awareness.
by consistently delivering high-quality, authentic content that resonates with the audience, woths has successfully built a loyal community of followers and established itself as a leading voice in the health and wellness industry.
moving forward, continued investment in content creation and audience engagement will further solidify woths' position as a trusted resource for individuals striving to make impactful changes in their life.
